The three-dimensional television star before takeoff



The British broadcaster BBC has announced this week that it canceled production of 3D content. The English public body has realized something that is becoming obvious: people not interested in 3D. At least, on TV.


The decision comes after poor tracking numbers so far have been broadcast content with the option of being seen in 3D. Although about half of the viewers who have this technology saw the opening ceremony of the London Olympics 2012 , and 3D, negligible figure, other emissions have obtained fairly mediocre hearing percentages: only a 5% wanted to see in three dimensions Christmas special Mr. Stink.So that production ran on BBC 3D


Yet some programs are issued and produced, as a special chapter on the 50 anniversary of the series Doctor Who which is due in November, but after that, production is suspended, at least until 2016.


The BBC announcement comes just months after the sports network ESPN announced that later this year will close its 3D channel, a canal which opened in June 2010 with a 3D broadcast of the opening ceremony of the World Cup FIFA. From 2014, this chain will continue to innovate with HD content, but will suspend production in 3D.


Technology “quite upset”


In a radio interview, Kim Shillinglaw, 3D head area of ​​the BBC, blamed the decision to 'lack of appetite"The British by technology, and recognized that watching TV in 3D is "pretty annoying". "When people go to the movies, are used to do one thing, and when watching television differently focus. I think that's why 3D has been a disappointment ", explained.




Shillinglaw restart the project does not rule, once you pass the worst of the crisis, but believes that the role of the BBC will be waiting and watching industry developments. As explained Shillinglaw, "I'm not sure that our work is leading the 3D race".


In Spain the situation of lack of appetite appears to be similar. In our country, penetration of televisions with 3D technology has been a real disappointment: late 2012, a year in which the sector was supposed to take off, el only 2% of television had this function.

Inconvenient and uninteresting


The reasons for this lack of public interest are many, They may be reduced to two: 3D TV is uninteresting and awkward.


Since the adoption of this technology has been limited, few producers generate content tailored, so that viewers do not find interesting incentives to invest in.. It is the snake biting its tail. In our country, besides format films acquired blueray that can be viewed in 3D or are very limited options. The Canal iPlus system allows access to 3D broadcasts, but irregular in time and scarce. Also with ONO users can access this type of content, but again the contents are few and without periodicity.


Depending on the TV model, to view 3D content need special glasses and be placed at a specific site in front of the screen. None of flopping on the couch, nothing of looking sideways. This imposes limits on the comfort of the spectators, and is a major problem when several people are watching TV in the same room.


It is likely that the development of technology gives a boost to 3D TV, to begin with, getting rid of the glasses. Televisions 4k resolution four times greater than the high-definition- Ultra HD or medium term could allow the programming of 3D content without using the typical glasses.


The 3D film also note the wear


But for now, 3D is the refuge of the film. A shelter which is relatively safe. The 3D movie projection is now customary in our country, where 45,4% movie theaters has at least a room equipped with this technology, according to Census Film Chambers 2013 in the Partnership for Research in Media.



However, after years of growth, the format of the 3D film is also feeling the wear and stagnation, partly attributable to the crisis but also to the disappointment of the spectators. On the one hand, because a ticket to see a 3D movie can increase the price by 30%. Other, because in many cases, 3D technique adds little or nothing to the design and looks more like a gimmick to increase box office.

An opinion that, curiously, it shares James Cameron, manager Avatar, the 3D film made of one of its hallmarks and with its release got many rooms should implant this technology.


In 2008, before the premiere of Avatar, Cameron stated that they considered 3D technology a 'natural extension of his cinematic art ", and thought that there would be no movie could not profit from it. But it seems that now has changed his mind. At a conference in Mexico City shared with fellow filmmaker Alfonso Cuarón, Cameron recognized that, although expected Avatar

3D would help to expand everything, now producing films with this technique "has become a research strategy to make money", and the process is in many cases beyond the control of the director, adding effects in post-production stage.


While waiting out the crisis and viewers, both on television and in the movies, have the resources to choose how they prefer to consume programming, production companies strive to find the appropriate key. Moment, it seems like TV stands out from the 3D and leave it in stand by, betting on social TV and content production for mobile devices.


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